Our goal was to refresh their website to reflect renewed brand identity, improve user trust, and simplify access to trading tools for both beginners and experienced users.
We started by redesigning the homepage with a clean layout that reflects the "new look, new feel" of their 2022 refresh . We used clear visuals and concise messaging to guide users into key areas: simple trading for newcomers, advanced features for experienced traders (like limit orders and real‑time charts), and premium services through Coinsquare Wealth. We made sure the navigation smoothly transitions between education, trading, and support. Our design included adaptive layouts for both web and mobile, ensuring a seamless experience on any device. We also integrated improved performance indicators like portfolio PnL tracking that dynamically update with market prices . Finally, we optimized the backend CMS so the Coinsquare team can update news, trading features, and support content instantly.
The new site clearly communicates Coinsquare’s professional image and strong security foundation. Customers now feel more confident trading, whether they’re just starting out or investing seriously. The clean design, transparent features, and refreshed branding led to improved user engagement and smoother navigation across devices.
For financial platforms, clarity equals trust. A balanced website that blends simple entry points with advanced tools instills confidence. When design supports both transparency and ease of use, it strengthens credibility and encourages deeper user interaction.
"The updated website clearly shows our refreshed brand and makes trading feel reliable and accessible. It’s clean, professional, and ready for our next growth phase."
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